A Big Firm, Finally With a Big Presence
A firm this established had a brand that didn't match its weight. We rebuilt the whole machine so the presence finally matched the reputation.
- Brand & Messaging
- Cinematic Content
- Social Media Content
- In-Office Content
Most firms treat marketing like a box to check. McCathern had the reputation, the results, and the authority in the room. What they didn't have was a brand that carried their reputation. The feed was off-brand, and the content didn't look like it came from a firm of their stature. We rebuilt the content machine: messaging, website content, social content, and the films that play across their offices.
What we focused on
- 01Clarified the firm's messaging so the brand said one clear thing.
- 02Created high-quality, cinematic legal content.
- 03Cleaned up social media to reflect the brand's values.
- 04Aligned content, brand, and presence across every platform.
- 05Made the attorneys look credible, confident, and polished.
The proof is the work
We didn't hand them a report. We handed them a library, content that does two jobs at once: it earns trust with clients and it builds pride inside the firm.
Individual cinematic profiles, Evan, Levi, Dan, Carl, Jen, Rush, Arnold, that make every attorney look credible and confident.
The 'underdog' narrative clip and platform cutdowns, horizontal and vertical, that turn cold scrollers into inbound.
Two audiences
We told the stories. Real cases, real outcomes, and the moments where McCathern stepped in and changed what happened next for their clients. Documentary-style films that let a first-time visitor feel the weight of the firm before they ever pick up the phone to call.
We put the team in the spotlight. The attorneys in their own words, the culture, the camaraderie, and the workplace captured in a way that makes the best people in the market want in. Content that doesn't just bring in clients, it recruits the firm's next generation.